A new study has attempted to settle the "e-liquid flavors attract teens" debate, and found that flavors don’t attract non-smoking teens to e-cigarettes. The results suggest that pre-existing interest in e-cigarettes is the most important factor: even widely-criticized flavors like bubblegum or cotton candy had no impact on non-smoking teens' interest in vaping, and actually appealed more to adults.
study - public misinformed on e-cigarettes
New data from ASH UK has shown that – much like in the US – the false belief that e-cigarettes are as dangerous as or more dangerous than smoking is becoming more common in both smokers and the general population. The implication is depressingly clear: frequent misleading statements about e-cigarettes are discouraging smokers from switching to the reduced harm alternative.