White Cloud E Cig Review

By Lindsay Fox Posted January 2, 2016

White Cloud’s e-cig produces billowing plumes of white mist, reminiscent of the cirrus clouds which give the batteries their name. We wish they offered manual batteries and a couple more nicotine levels, but there are no serious criticisms of this e-cig at all.

White Cloud Cigarettes
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  • SmoothDraw and StealthDraw technology on cartridges
  • High vapor production
  • Long battery life (Cirrus 3x)
  • 4-step battery quality control
  • 3-step cartridge quality control
  • Shotgun tips
  • Squid charger technology
  • Plenty of nicotine levels, with strong options for heavy smokers


  • No manual battery options
  • Large gaps between nicotine levels – not great for gradual reduction

Bottom Line

Complaining about the White Cloud e-cig is pretty much redundant. It could use the option of manual batteries and some additional nicotine levels for people looking to reduce their consumption, but other than that it’s virtually flawless. It offers excellent vapor production, strong cartridges, delicious flavors and long-lasting batteries.
Price: $39.95

White Cloud Cigarettes: Our Expert Review

Electronic cigarettes have a pretty challenging role to play. To get die-hard smokers to ditch the tar and the barrage of chemicals in tobacco cigarettes, an e-cig needs to offer ample vapor production, a strong throat hit and plenty of the nicotine they crave. White Cloud Cigarettes is one of the best brands of e-cigarette, because their products have a reputation for doing just that. They've been featured widely in the media, in high-profile publications like Forbes, and have amassed a loyal following amongst the vaping community, but does the e-cig really deliver?


White Cloud is a Florida-based company founded in 2008. The three co-founders started working as distributors, gaining experience before securing their own factory in China to start producing their own. They're proud of their Chinese manufacturers, having carefully chosen the highest-quality facilities and subjecting every battery and cartridge to multiple quality checks before they're shipped to customers. They're also constantly researching and developing, as well as incorporating feedback from vapers to improve their products. As a result, there are 31 retail stores which carry White Cloud e-cigs.


The Cirrus Variety Starter Kit comes with three batteries (the Cirrus II, 3 and 3X), five cartridges, USB charger and wall adapter. It’s currently priced $79.95, and there are more affordable options if you choose one battery type. You can pick up the Cirrus 3 Kit (named after the three batteries you get) for $69.95, which comes with a three e-cig “Squid” USB charger, with the remainder of the contents being the same as in the Variety kit. Any starter kit is still a considerable investment, though, so it’s well worth finding out more before you make your purchase.


White Cloud Cigarettes Cirrus 3X Kit


Packaging and Design


The Starter Kit comes in a small cardboard box, with a lid that must be pulled upwards to remove. The more chest-like magnetic opening system is much more efficient, but the goods slip out easily enough if you hold the box without supporting the bottom. The branding is excellent, with a deep navy blue and crisp white color scheme and silver “WC” logos around the sides of the box, the “C” looking like a sharpened sickle-blade. The other kits are more cloud-themed and colorful, but are still very appealing. Inside, the three batteries are nestled in a foam upper layer, and everything else you need is underneath.


Quick look at the Cirrus 3x White Cloud Cigarettes:



The batteries themselves are well-designed, available in either plain white or brushed metal, with no faux-rings in sight. They're blue and white, with a choice between grey, black and crystal tips, which light up a warm, fiery orange on inhalation. The two-piece design means they're intuitive to use, screwing together snugly and functioning automatically. Some vapers may prefer manually-operated ones, but if the automatic batteries function well enough this can be forgiven. White Cloud also offers cool skins for your batteries, which come in numerous designs and shrink to size under the heat of a hair drier. Although the skins are just a thin sheet of plastic, they look natural enough when applied, which is perfect for anybody who isn't inspired by the relatively straightforward aesthetics of the batteries. There’s also the “Phantom” kit, draped in black with matching StealthDraw cartridges.


Nicotine Levels


This is one area where White Cloud really blows the majority of the competition out of the water, with six nicotine strengths to choose from. You have the choice between Nicotine Free, Ultra Light (6mg), Light (16mg), Full (24mg), Extra (36mg) and Double Extra (54mg). This is absolutely perfect for the heaviest smokers, although the “steps” might be a little widely spaced for those looking to reduce their intake. However, White Cloud caters for the heaviest smokers much more than the vast majority of ecig brands you’ll find on the market – V2 and Green Smoke only go up to 24mg, as a comparison. Realistically though, it’s hard to imagine vaping on the Double Extra strength for very long without starting to feel a little woozy.


The only device we're aware of that manages to make high-nicotine cartridges really enjoyable to vape is the JUUL by Pax. Despite a nicotine level of 50 mg/ml, the vapor from the JUUL manages to avoid being harsh or unpleasant. The device uses nicotine salts, which is much more satisfying than the usual type of nicotine found in e-cigs, and its the same type of nicotine found in cigarettes. If you want a simple device that's as satisfying as possible, the JUUL is one of the best options on the market.


White Cloud Cigarettes Nicotine Strength


Flavors and Vapor


The vapor production from the White Cloud e-cig is exceptional, regardless of battery size. You do indeed get crisp, white clouds of vapor with even a single puff, and even more when primed with a couple of introductory drags. The throat hit is more than satisfying, and when combined with the plumes of vapor the entire experience feels just like smoking a cigarette. The SmoothDraw technology works really well, keeping every drag gentle on the draw without compromising the realistic sensation. Of course, when you’re pushing to the higher nicotine levels the throat-hit is pretty powerful, but since only pretty heavy smokers would be likely to use this when first making the switch; it probably wouldn't be such an issue. Overall, this is one area where there are no complaints at all; it’s right up there with V2 for best vapor production. The StealthDraw cartridges reduce the output by around half in combination with one of the ordinary batteries, but it’s easy to remove entirely by holding the vapor in a little longer.


White Cloud SmoothDraw


The flavor profile is also excellent, with 16 different options including three tobacco cartridges (Regular, Apache and Bora Bora), two menthols (Menthol and Snap), four fruit options (Peach Pit, Bad Apple, Strawberry, and Lime and Coconut), three spicy cartridges (Clove, the cinnamon and honey Kick, and the chili-pepper Diablo), two sweet flavors (Vanilla and Chocolate) and other such as Espresso and Moscow Mule. Apache is the best of the tobacco flavors, with the characteristic edge of rustic American tobacco, and Snap gives menthol-lovers a mint chocolate combo you can’t get enough of. There are plenty of great flavors, but with the Kick the hit of cinnamon is perfectly balanced out by the soothing honey, making it one to vape all day and possibly the best of the bunch. Moscow Mule is also impressive for its accuracy to the intended flavor; a definite favorite for any lovers of the cocktail. The Bad Apple doesn’t really have a strong enough flavor, but all the others are very vape-able. Overall a great set of cartridges: right up there with the flavor selection from V2 and Green Smoke – despite some not quite hitting the mark.




White Cloud Cigarettes Batteries

The three White Cloud batteries all work impressively well, with the shortest option (the Cirrus 3) lasting 200 puffs (around 15 cigarettes’ worth of use). The Cirrus II lasts 280 puffs, and the 3X gives a massive 600. In practice, the figures are something of an exaggeration (these are always quoted for the best case scenario), but you won’t run out of battery as long as you top it up before you go out. The 3X, even if not quite living up to 600 puffs (we didn't count, but this is obviously an extreme claim) is still a very impressive capacity for a pen-sized e-cig, one which is pretty much unrivalled amongst all similar-sized models. If you want a cig-a-like model with a battery you can really depend on, this would be it. With the 3X (and the II, depending on how much you vape), you don’t even need to worry about taking a spare with you when you head out to work.


Charging is also pretty quick (taking around three hours), and the short lead between the USB connector and the screw-port for the e-cig means that it doesn't poke out of your computer precariously when you’re charging. The “Squid” charger (included with the Cirrus 3 kit) has three wires extending from the main port, so you can charge up all your batteries simultaneously if you pick one up. It’s a shame you don't get one with the Variety Starter Kit (given the kit’s higher price), but the ChargeBolt (standard) option still does the job well.


Manufacturing and Warranty


The manufacturing quality of the White Cloud e-cig is excellent, which is attested to by the CE and RoHS compliant stamps of approval on the kit. The 3X battery in the starter kit had a slightly loose thread connection, but the others had no issues whatsoever. Plus, this was easily rectified by pushing it back into place. It even survived a perilous drop into a glass of wine (which was the second time I've done that!), functioning perfectly again after being dried out.


The innovative approach to the technology taken by White Cloud is pretty much a guarantee of their attention to detail when it comes to quality. The batteries themselves are precision engineered to protect against the damage that can be done to the cells through overcharging, and the ChargeBolt charger even has the power to revive an e-cig battery which has dropped below 2.7 V (which would be effectively dead if you tried other chargers). Similarly, SmoothDraw (and ClearDraw) cartridges have a centrally-located coil to protect the user from the (admittedly tiny) risk of excessive heat, and a unique design to prevent the coil from flooding with liquid. These small benefits might not be game-changers, but it goes to show how much care White Cloud put into their products. Plus, it all goes together to offer an excellent vaping experience with the brand.


Even if there are problems with your e-cig, White Cloud offers a six month warranty, which is extendable to a massive two years for an additional $29.95. As usual, the cartridges aren't covered by the warranty, but if they genuinely malfunction and it isn't your fault, you can get replacement at no additional cost. Although many manufacturers offer a whole year warranty (if not longer) the fact that White Cloud covers you for defects in disposable components is a huge plus-point. Overall, the manufacturing is excellent and although the warranty may not be the best, you're well covered in the event of a malfunction.



Editor Rating

Packaging & Design4/5





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There is very little to criticize with the White Cloud e-cig, thanks to an excellent battery life, thick clouds of vapor, delicious flavors and more than enough nicotine levels. For heavier smokers, the combination of brilliant battery life and plenty of nicotine makes it easily one of the best options on the market. Perhaps smaller gaps between nicotine levels would be better, and it would be nice to have manual batteries or e-liquid available, but you’ll be hard pressed to find a better e-cig. It’s on par with V2 Cigs for vapor production, and the flavors are up there with Green Smoke’s, making White Cloud a fantastic all-round brand.

    All User Reviews

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    Average Rating

    3.9 out of 5 stars
    1. Paul Young

      Just didnt' cut it for me

      I wanted a zero nicotine "cigalike" and these looked promising. I bought a 5 pack variety for $25. I don't know if I got a bad batch, but I was not impressed. Regardless of flavor, they all had a plastic taste to them. The flavors I chose were regular, which was awful. 2 Menthols - which were passable, but the battery in one died after about 2 hours of use, cinnamon, which was good, but still had the plastic taste, and a mint that was promising, except that the battery died after ONE draw. So for $25, I got 2 that did not work, and 2 that tasted okay, but plasticy, and one that tasted awful. That's just not a good return for me. I gave them two stars because they offered zero nicotine, and maybe I should up it to 3 since they were bad enough to wean me off the "motions" of smoking.
    2. shawn

      leaky cartridges poor customer service

      I received a shipment of cleardraw2 cartridges recently. 80% of them leaked. I called customer service and they admit to having product flaws with the cleardraw2 and advised me to return them for exchange. But lo and behold the company’s “testing procedure” determined that all but 3 were functioning properly and my replacement request has been refused. So how is it that my experience is so different? And why has the company argued with me at length over $20 worth of merchandise? I can only speculate but take heed, this is not a company that you want to do business with. Integrity and customer service are sorely lacking in my own personal experience. I hope this letter will help you avoid my experience.
    3. Kathie

      Cartridges great, battery not so great

      I love the soft cartridges. It feels more like a “real” cig. I’ve had problems with the batteries from day 1. Their customer service was great – switched out the batteries and chargers for me several times. They did say it may be because I’m using the squid charger, which is actually meant for their smallest battery. I set them on top of a Rubbermaid container so they aren’t hanging. In any case, The batteries don’t last very long. I use 2 or 3 per day.
    4. Kathie

      Not happy with the battery life

      I have to say their customer service is more than satisfactory. I am not happy with the battery life. They’ve replaced the batteries 3 or 4 times and I continue to have problems with them. I was a 2 pack a day smoker and figured it was just me because there were 0 negative reviews. I like their cartridges so I’ve continued to order from them while using the v2 batteries. They sent me an e-mail asking for reviews so I gave a very positive review for the carts and gave them a 2 or 3 star for the batteries and politely gave my reasons. I even praised the customer service. They posted the cart review and didn’t post the battery review. So now I wonder how many others have given reviews of fewer stars and they just don’t post theirs either. So maybe it isn’t just me.
    5. Maureen J. H.

      Great!! Great draw, easy to use, great flavor.

      Have tried others, always return to White Cloud. Great draw, easy to use, easy to reduce down on nicotine, great customer service. I think White Cloud should be rated highest for e-cigs.
    6. Nancy

      Just received the whitecloud disposable zero nicotine espresso and bad apple flavors
      They are really really great, these e cigs really helped me out in some
      Social situations around smokers, I recently quit 16 days ago and I think
      If I didn’t have these whitecloud disposables I would’ve lit up
      They are excellent and highly recommended
    7. Allan Moore

      I recommend WC

      I think they sell their product for a decent price. I’m impressed with the Cirrus3X battery. It was totally drained when I put it for charging and within 2 hours it was fully charged! I think WC has a great line up of flavors and I’m a great fan of the Apache tobacco flavor. I think no other company can match it. So, yes…I recommend WC. Happy vaping!
    8. Cristina Roskoff-Harris

      Excellent Quality And Value

      I have tried numerous brands and they have failed me miserable, until I tried White Cloud. I use the Double Xtra Strength and I have been able to cut down dramatically on my refills. The other brands I was using 2 to 3 carts a day, but with WC one last me 2 days. I haven’t had any problems with customer service or shipping. I can order before 3pm and I have my full order the very next day.
    9. Ola Moffatt

      Quality-wise they are unparalleled

      Well I don’t have anything bad to say about this product. I loved the brand. If you are a flavor person and want to experiment with different flavors then you will love WC. I think they have an amazing line of flavors.
      My preferred flavors are strawberry, lime, regular and apache. I keep on switching between these four every now and then.
      Their batteries and cartomizers last longer than I expected. I am a casual vaper and the battery lasted 2 days for me which I think is not bad considering the other batteries on the market which do not even last a whole day.
      Anyways, overall I think WC is the preferred choice for me on any given day.
    10. Carol Stewart

      Nice and cool product with decent priced

      I ordered 10 flings and received them in just 3 days. Each fling costs around $3 (if you buy them in the 10-pack – otherwise around $5) so it’s pretty cheap compared tobacco cigs or even other disposables I’ve seen. My flings lasted for about 2 days each, which I’m guessing would come out to about 300 puffs…it’s a little less than the promised 400 puffs but it’s still well worth the money.
    11. Ralph Hayter

      It won’t disappoint you

      I have heard a lot of good things about White Cloud from other customers. So I thought of giving it a try. I was a heavy smoker and if you are too, you should definitely go for WC. It will give you a good throat hit and a good nicotine kick. You can choose from 9 different flavors. My favorite is the coffee flavor. Though I have not tried all of the flavors but I am looking forward to trying other flavors as well. The battery last loner and the charging time is also incredibly low. WC is almost as good as the real thing.
    12. Joan Rundle

      The flavors are very tasty and the batteries last longer than any other I’ve tried. Their cartridges produce a great amount of vapor!
    13. Verna Larry

      I find White Cloud to be too expensive. The flavors are not that good either. It is just Ok. I am not happy with the aftertaste of these products. I tried vanilla, menthol and regular flavor and the aftertaste that they left in my mouth after I exhale is just bad. The batteries did last long which is good.
      WC’s customer service and shipping is exceptional. I ordered my first kit and got it in 4 days.
    14. T Llyod

      I’ve been using White Cloud for over a year and never faced any problems with the product or with the ordering process. But I would like to mention that a little faster shipping (especially during the holidays) could be a great improvement.
    15. Elio Canale

      After being a smoker for 15years it was difficult for me to find a product that will actually satisfy my cravings. I tried several brands in an effort to find the right one. After much experimentation I decided to try White Cloud and I got what I was looking for. The starter kits are little expensive though but it is worth it. The vapor production is amazing. I’m thinking of trying the new cartridge flavors that they have introduced. Good going White Cloud.
    16. S.S. Yale

      It gives you a realistic taste from each flavor whether it’s chocolate, tobacco or coffee. I think it outperforms other brands in terms of flavor and nicotine strength.
    17. Garcia Lee

      The best thing about White Cloud ecig is its starter kits. They give you 5 starter kits to choose from. I started with Cirrus 2 and i’m pretty satisfied with that. I was never a heavy smoker. So I was looking for something that could satisfy my nicotine cravings with a smooth and easy throat hit. I got that from cirrus 2 ecig and I think if you are a first time user of ecig you could definitely start with that. It has all the essentials that you need to get started. I loved the packaging. I found it to very stylish. As for the flavors, I think they have quite a number of flavors to choose from and they cover all the bases. If you are looking for a great product, I will recommend it to you.
    18. Laura Dickson

      Just a bit too expensive for me because I don’t think I will spend so much on vaping when I’m getting the same thing from other brands. The product looks good to me but the flavors did not last long. The battery life also disappointed me as they didn’t live up to its ‘five times longer’ promise.
      Someone who is looking for the cheapest option available should explore other ecigs in the market and those of you who would not hesitate to spend can give white cloud a try and then make the decision yourself. It’s as simple as that. Happy vaping!
    19. Mitchel

      I started with Cirrus 2 Starter Kit and I think for casual vapers like me it is the best. I loved the vapor but I think you will feel the throat hit after about 20 minutes of vaping so this can be a little disappointing at first. I would also like it if they give the option of manual batteries because I prefer manually operated ones. Having said that, I still think I am pretty satisfied with the product.
    20. Connie Qualey

      I have only had mine for 2 weeks, but am VERY impressed with the batteries in particular. For me, they last almost 2 days – occasionally slightly more ( depends on how much vaping I’m doing. Started with full- flavor nicotine level, but since I was already smoking ” light” cigarettes, it proved to be a bit too much! Now on the light level, which is perfect so far. I live in a very dry area, so leave the end capped when not in use. Seems to help. Excellent help by phone, a chosen flavor ( espresso) did not agree with me, so were replaced. My only regret is that there is not a large variety of flavors. Could wish for say, a coffee and cream flavor, similar to Blu’s Java Jolt, but with cream added, or perhaps vanilla. Overall, I think these may well be the best on the market!