E-liquid fuels your vaping experience. With the nicotine you’re looking for and a range of delicious flavours, finding a supply of tasty and well-made e-liquid is essential to enjoying your vaping experience. So UK vapers might find themselves wondering, what’s the best e-liquid in the UK? The good news is that many of the best e-liquid brands overall will ship to the UK, even if they don’t have a dedicated UK seller, so your options are wide open. But that doesn’t help much if you’re looking for some recommendations. The basic question, “what is the best e-juice in the UK?” still needs an answer. Although it’s hard to be objective when it comes to taste, here are our suggestions.
Best E-Liquid in the UK
10 – Gloop Short Fill E-Liquid
Gloop is a small mixer but they have some great juices on offer in short-fill format (so they can be sold within the EU despite the TPD). The only downside to short fill e-liquids is that you have to buy a “nicotine shot” to add to the juice before vaping, but once you’ve done that it’s just like any other juice.
Gloop has a range of four dessert and beverage flavors: Sticky Strawberry Cake, Caramel Latte, Hazelnut Cookie and Blueberry Donut. All of them are devilishly sweet but undeniably delicious, with realistic, well-balanced flavors and every one offering just what you’d expect based on the names and descriptions. They all come in 70% VG, so they’re better for use with sub ohm tanks or other modern-style tanks and clearomizers.
Since they’re short fills, you get 50 ml of e-liquid as standard and then you add a 10 ml nicotine shot to bring it up to the desired strength. Using 10 ml of 18 mg/ml mixes it to 3 mg/ml, so you’ll need a stronger nicotine base to get higher levels. Despite this downside, the juices are really delicious and well-deserving of a spot on this best UK e-liquid list.
Vape Wild is a huge name in the e-liquid industry, with a massive range of e-liquids on offer across a wide range of flavour categories. They’re based in the US, but have international shipping and so we’ve included them in our top UK e-liquid list. Vape Wild has tons of flavours, covering beverage, breakfast, candy, dessert, fruit, menthol and tobacco, so there’s bound to be something in the line-up that suits your tastes. We’ve tasted a selection of their e-liquids in our reviews (here and here), but the short version is that most of the juices they offer are absolutely delicious.
Vape Wild gives you plenty of choices for customizing your e-juice. The flavours come in 0, 1.5, 3, 6 9 and 12 mg/ml of nicotine, and you can choose a half and half, 65% VG and 80% + VG for your PG/VG ratio. This is one of the reasons they’re among the best e-liquid brands in the industry, and it makes it really easy to tailor your vaping experience to suit your preferences. There are some fantastic individual flavours in the selection too, with (S + C)2 (a strawberries and cream blend) and On Cloud Custard (a vanilla custard e-juice) being among the most popular options, with the latter arguably being the best custard e-juice in the UK.
Another huge advantage of Vape Wild is that it’s a great option if you’re looking for cheap e-liquid in the UK. They don’t overcharge for their e-juice, with an impressive price of $2.99 (around £2.20) for a 10 ml bottle.
8 – Halo Vapour Co. (E-Cigarette Direct)
E-Cigarette Direct’s Halo Vapour Co. e-liquids make this list thanks to their impressive range of flavours, great prices and high-quality. They have 20 e-liquids in their selection, including solid tobacco options (like American Red and Classic Virginia), menthols (Spearmint Breeze and Menthol Blast), tons of fruity flavours (including Summer Strawberry, Apple and Apricot, and Manic Mango), sweet options (like BlackJack Twist and Pear Drops), desserts (like Cherry Bakewell and Vanilla Ice Cream) and the coffee blend Coffee Cream. There is something for everyone there, with plenty of all day vapes in the selection.
The small e-liquids from Halo Vapour Co. come in a 50/50 PG/VG ratio, which makes them suitable for pretty much any device you may have. They’re all lab-tested to ensure you get diacetyl free e-juice, and come in 0, 3, 6, 12 and 18 mg/ml of nicotine, which is pharmaceutical grade. They also have “short fills,” which are bought nicotine free, but with space in the bottle to add a nicotine shot or base to bring it up to your desired strength. These come in a cloud-friendly blend of 70% VG. If you’re looking for the highest-quality UK e-liquids, Halo is a great company to check out.
Wick Liquor is a UK-based mixer with a “boutique” approach to e-juice, focusing on knocking a few, delicately-layered and complex flavors out of the park rather than offering something for everybody. Their range includes Boulevard (fruit punch, with passion fruit, orange juice and loganberries), Boulevard Shattered (with added menthol), Carnival (glazed dough rings and sugar skull cake), Contra (vine citrus and fruit compote) and Déjà Voodoo (coconut husk and sugar cane). All of the juices are beautifully-crafted, and the care and attention that went into crafting each is why this juice is up there among the best UK e-liquid brands.
The juices from Wick Liquor are available as 50 ml “short fills,” with no nicotine but room for a nicotine shot, as 10 ml bottles in either 3 or 6 mg/ml of nicotine, or salt nicotine juices in 10 or 20 mg/ml. The salts come in 50/50 PG/VG and the others are 80% VG, making them among the most popular e-liquid for clouds as well as for flavor.
Naked 100 is a relatively new mixer, but one that’s picked up tons of support from vapers in time they’ve been around. Although they’re based in the US, they’re readily available in the UK too and deserve a spot on this list. The company offers a wide selection of fruity, menthol, candy and tobacco flavours, with options such as Berry Belts (a strawberry sour belt candy option), Go Nanas (a creamy banana flavour) and Frost Bite (menthol, pineapple, honeydew and cantaloupe) offering well-captured fruit bases with extra twists to separate them from the competition. There are tons of great e-juices in the line-up, and they’re well-worth trying if you’re looking for the top e-liquid brand in the UK.
The e-liquids are all 70% VG, which makes them a solid option if you’re looking for a great e-liquid for clouds. The flavours all pop out and every component is well-captured, but the fruits in particular are really great. The e-juice is available in 0, 3, 6 and 12 mg/ml of nicotine, and it comes in 60 ml bottles as standard. However, short fill versions are available and come with a separate 10 ml bottled nicotine shot, so you can buy from UK sellers and mix your own 60 ml, 3 mg/ml version to still comply with the TPD.
Charlie’s Chalk Dust has made a name for itself over the years, putting out an excellent range of flavours, built on interesting combinations of well-replicated components. Its spot on this list comes thanks to its well-captured fruits and delicious dessert e-juices in particular. The brand has a couple of main lines of e-juice, the white and black labels. The white label options include the blueberry and watermelon Big Berry, the apple cinnamon and milk Mustache Milk and the apricot pastry Drama Swirl. The black label range features the strawberries and milk Slam Berry, the sour apple Jam Rock and the creamy vanilla Sweet Dream.
The brand doesn’t stop there, though, with the Pacha Mama line-up featuring a bunch of impressive fruit combinations including Strawberry, Guava, Jackfruit, and Mango, Pitaya, Pineapple. They’ve also added the Meringue line-up, with three juices (called Mr., Ms. and Uncle Meringue), and there are also two gold-labelled options, CCD3 (sea salt savoury caramel and ice cream), and a Campfire, smores-inspired flavour. The PG/VG ratio of the juices varies, but all are above 60% VG, so they give you great clouds, but more than anything, Charlie’s Chalk Dust makes this list for offering some of the best e-liquid flavours in the industry.
The juices aren’t ideal for just-switching smokers, though, since they’re only available in 0, 3 and 6 mg/ml of nicotine, but they’re well-deserving of a spot on this best e-juice list and worth trying out if 6 mg/ml of less of nicotine is enough for you. You can pick up bottles from the US for $21.95 per 60 ml (about £16.30) or TPD-friendly 10 ml bottles at £14.99 for three from inside the UK.
4 – Halo Cigs
Halo Cigs is a vaping institution. They’ve been around since vaping first started to pick up steam, and their place on this list is a testament to the still-awesome quality of their liquids. Their most popular e-cig liquid by far is Tribeca, an RY4-style tobacco e-liquid with notes of caramel and vanilla, which is widely-regarded as one of the best e-juice flavours in the whole industry. However, they offer many really excellent e-juices, far from limited to this example.
They offer tons of other great tobacco options (including Turkish Tobacco and Torque 56), plenty of menthol options (such as the peppermint Kringle’s Curse and the punchy, powerful Sub Zero), several dessert flavours (like Belgian Cocoa and the doughnut-inspired Sugar Twist) and plenty of fruits as part of the Evo line (like Wild Watermelon and the peaches-and-cream Fuzzy Summer). Halo Cigs doesn't reveal the standard PG/VG ratio, but you can choose higher-VG (70%) versions of all of the juices. They come in 0, 3, 6, 12 and 18 mg/ml of nicotine.
You can pick up Halo’s e-liquids direct from the company at $7.99 (about £6) for a 10 ml bottle, or from UK sellers for £15.99 for a pack of three 10 ml bottles. For some of the best vaping liquid in the UK, it’s a great price, even though there are more affordable options around.
3 – Element E-Liquid
Element E-Liquid has really made a name for itself thanks to its well-captured and consistently-delicious range of e-juice flavours. Their position on this best UK e-liquid list is all down to the quality of the flavours they put out. They have specific lines for nicotine salt e-liquids, tobacco flavours, a Dripper Series (high-VG e-liquids with fruity a dessert flavours), the FAR series (which features fruity and sweet flavours, with plenty of slushie-inspired options), Emulsions (mixtures of two popular Element flavours) and the Tonix line-up (which features options like Peppermint, PB and Blueberry Jam and Cherry Almond).
The short version is that Element’s line-up has something for everyone. There are so many great flavours on offer it’s hard to do them justice, and if you’re looking for a all-day vaping liquid, the selection is a great place to start. The PG/VG ratios vary, but they’re always over 50% VG and most are higher-VG than this. They come in either 0, 3 or 6 mg/ml of nicotine.
Black Note is a specialist mixer, but if you’re looking for tobacco e-liquids in the UK, there is nowhere better to buy from. They take top spot on our list because of their approach: rather than mixing tobacco flavours from combinations of artificial flavourings, their e-juices use real tobacco leaves for flavour. After a 6 to 8 week steep in PG and VG, the flavours from the tobacco infuse into what will become the finished e-juice, producing a realistic and nuanced tobacco flavour that is impossible to recreate any other way. If you’re looking for the best vaping liquid in the UK and you have tobacco flavours in mind, Black Note is the undisputed king.
The juices from Black Note come in one main line and the new V line. The original flavours include the Virginia tobacco blend Prelude, the Cavendish tobacco Sonata, the burley tobacco Forte, an Italian Kentucky variety Legato, the menthol Solo and the Latakia (a Syrian blend) tobacco Quartet. The V collection consists of blended mixtures rather than specific tobacco, with Jazz offering American tobaccos, Pop featuring English tobaccos and Reggae adds a menthol blend onto a naturally-extracted Virginia tobacco. The e-juices all use a 50/50 PG/VG ratio, and come in 0, 3, 6, 12 or 18 mg/ml of nicotine.
The prices for Black Note’s juices depend on the line. Most of the options from the main line-up are $29 per 30 ml bottle (about £21.70), with the exception of the specialist Quartet, which is $35 for a 30 ml bottle (£26.20). The V line-up liquids are blended tobaccos, and are priced at a more affordable $23 per 30 ml bottle (£17.20) to reflect that. It’s a higher price than many other options, but for some of the best e-liquid in the UK, it’s well worth paying a little more.
1 – VaporFi
VaporFi does a little bit of everything. With mods, portable dry herb, vaporizers, simpler devices, tanks and RDAs in their line-up, it’s no surprise that they offer a wide range of e-juices too. The liquids from VaporFi make this list because they offer a great mixture of affordable, less-complex blends and premium-quality mixes. The standard mixes cover most types of flavour, including tobacco, menthol, fruity options, candies and desserts, and are all made in an FDA-registered lab with USP-grade ingredients. The juices may be simpler than some of other blends offered by the mixer, but they’re the most affordable options on offer and there’s something for everyone in the line-up.
VaporFi really earns its spot among the best e-liquid options in the UK thanks to its more specialist lines. The more premium offerings include more complex blends like Raspberry Mocha, Key Lime Cookie and Deep Fried Apple Pie, adding multi-component flavours and more eye-catching designs that come in 70% VG as standard. But the Grand Reserve Collection takes it to the next level, with unique flavour offerings such as Rainbow Custard, which blends crème Anglaise custard with ripe strawberries and juicy tangerines (and is our pick for best custard e-juice UK), and Havana Beach, which mixes mild tobacco with sweet caramel, cream and coconut candy for a unique twist on an RY4-type flavour. These blends are all 70% VG or max VG, depending on the flavour.
You can pick up the liquids directly from VaporFi (use discount code: “EcigaretteReviewed” for 10% off your order). The prices vary based on the specific line-up the juices come from, and they’re all available in 0, 3, 6, 12 and 18 mg/ml of nicotine.
Importing E-Liquid and the TPD: Can You Buy From the US or Elsewhere?
The EU’s TPD places restrictions on e-liquids sold within the EU, so you may be wondering how this affects our best e-liquid UK list and the brands in it. The short version is that some countries covered by the TPD permit cross-border sales, and the UK is one of them. This means that even though the TPD limits the maximum bottle size to 10 ml and the maximum nicotine strength to 20 mg/ml, if you purchase from outside the EU for personal use, these regulations don’t apply. You can buy nicotine liquid in the UK from other countries, although this isn’t the case for people living in some other EU countries.
Technically, businesses need to be registered with the MHRA to allow cross-border sales to the UK, but the enforcement of this rule appears to be lax. Technically, there is a small risk a sale from an unregistered vendor will lead to problems at customs, but this is generally very unlikely. In short, you’ll be able to import e-juices from the US for personal use without issues, although you may be charged a customs fee depending on the value of your order.
Finding quality UK e-liquid is a crucial part of enjoying your vaping experience, but with the best e-liquid in the UK list above you have plenty of options for great e-liquids to choose from. What constitutes the best tasting e-liquid depends on personal preference to some degree, but the brands above have a track-record of producing high-quality e-juice that ordinarily is met with approval by vapers. So there’s only one thing to do: make some selections and find yourself some new all day vapes!