South Beach Smoke Review

By Lindsay Fox Posted August 6, 2018

South Beach Smoke is a big name, and the e-cigarette they’ve produced is deserving of their reputation. Aside from limited battery life on the Standard option and some limp flavors, everything else is excellent, making the e-cig worthy of serious consideration.

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  • Great vapor production
  • Super max battery technology
  • Responsive battery, with the High-Capacity lasting for a day of vaping
  • US-made e-liquid
  • Good charging time
  • Automatic and manual switch options
  • Smooth draw
  • Compatible with EverSmoke


  • Some of the flavors are a little too subtle
  • The battery design is bland and unimpressive
  • Slow recharge rate

Bottom Line

If you can get over the bland design of the South Beach Smoke e-cig, the product is extremely impressive. You get a responsive battery, ten flavor options and satisfying clouds of vapor. The “Standard” battery doesn't last long, though, and some of the flavors could use a little more punch.
Price: $19.99

South Beach Smoke: Our Expert Review

South Beach Smoke is a well-established name in the world of electronic cigarettes. Founded in Florida in 2010, the company gained an initial following and started amassing a loyal customer base. They've recently updated their product, aiming to offer an improved battery and higher-quality cartridges than when they were a hungry young start-up. The old three-piece Premium model (with a reusable atomizer) has been replaced with the industry-standard two piece design. If you’re considering making the switch to e-cigs or switching manufacturer these improvements (including the now US-made cartridge ingredients) are a big draw for South Beach, but is it really worth the investment?


South Beach Smoke and EverSmoke are both manufactured by the same company, so in terms of performance there is undoubtedly some similarity between the two e-cigs. Frankly, the biggest difference is a cosmetic one, with the South Beach battery colored paper-white and sporting the faux rings many companies opt for, in comparison with the more technological appearance of the EverSmoke. With interchangeable cartomizers, you needn't even be limited by the difference in flavors offered by the brands.


The Deluxe Starter Kit comes with a Standard and High-Capacity battery (either manual or automatic), a USB charger and five cartridges. It’s currently priced at $19.99 on special offer, putting it right in line with brands like Green Smoke in terms of price. If you're hoping to reduce your expenditure, you can always opt for the stripped-down Express Kit ($21.99), which comes with one Standard battery, USB charger and two cartridges to get you started.


Packaging and Design


The South Beach Smoke Deluxe Starter Kit doesn’t rock the boat in terms of design, opting for the cardboard case with magnetic closing clasp like the majority of companies. It’s sleek and black in color, overlaid in a bright, electric orange. Behind the logo, there’s a multi-colored, spiraling smoke design which looks like a DNA double-helix as designed by somebody twisted on LSD. The two batteries sit in felt-lined foam on the top layer, and the remainder of the starter kit is sat in some molded plastic in the bottom of the box.


South Beach Smoke Deluxe Kit Review


The e-cig itself is two-piece in design, with the cartridge end screwing securely onto the battery, leaving only two thin gaps for air-flow. It’s pen-sized and generally cigarette-like in appearance, although on the whole it’s quite heavy. The tip has the diamond style often favored over the more bland grey plastic, lighting up in pale amber as you inhale. In practice, it isn’t really bright enough to see light up, aside from two tiny holes in either side of the tip. The biggest set-back in terms of design is the large logo on the battery itself, which is the entire company name (which stretches down around half the length of the Standard battery). It’s overkill, since the “O” logo with smoke emanating from the center would have been more than adequate, but ultimately something forgivable if it performs well enough.


Nicotine Levels


You get a choice of five nicotine levels with the South Beach Smoke e-cig, ranging from No Nicotine, to Ultra Light (6mg), Light (12mg), Full Flavored (16mg) and Bold (24mg). The 24mg option is great for heavier smokers or vapers looking to make the switch, but the absence of an 18mg option is unusual. It’s not really much of an issue (as there’s one with only 2mg less nicotine), but keeping them evenly spaced apart would make it easier for anybody who wants to manage down their consumption. As things stand it may be a little more difficult for a “Bold” vaper to step down to the Full Flavored option, but from that point on it should be much simpler.


A bigger problem is that e-cigarettes that look like cigarettes (called cigalikes) are generally less satisfying than more complicated e-cigs. This can be a bit of an issue for smokers who want something that's both simple and satisfying, but some devices do strike this balance. The JUUL from Pax uses “pods” (which work in the same basic way as South Beach Smoke's cartridges), but these use a high nicotine level (50 mg/ml) and nicotine salts (the type of nicotine found in tobacco) to make it one of the most satisfying e-cigs on the market. If you've struggled to quit using basic e-cigs before, but don't want to jump right into mods, check out our JUUL Vapor review to see if it's right for you.


Flavors and Vapor


You get plenty of vapor with the South Beach Smoke e-cig, easily comparable to V2 Cigs, Green Smoke and the other market-leaders in this department. It’s smooth on the draw, with a satisfying throat-hit and a comforting cloud of thick white vapor. The standard advice – to prime automatic batteries with a few short puffs before using – isn’t even necessary with the South Beach Smoke e-cig, as even a single drag gives you more than enough vapor to fulfill the sensory desire. It’s a dense fog, easily comparable to what you’d expect from a puff on a tobacco cigarette – so no complaints in this department at all.


South Beach Smoke Cartridges ReviewFlavor-wise, the South Beach Smoke cartridges vary wildly. The three tobacco options, Blue, Classic and Gold, are well-executed on the whole, although the Turkish tobacco inspired Gold has the musty edge you’d expect, which slightly ruins the taste, for me at least. The Menthol cartridge is a powerhouse, so much so that vaping it at length is a bit of a challenge, like someone firing a volley of ice fragments directly into the back of your throat. The Peppermint is the savior for their minty cartridges, offering a much more manageable and refreshing hit of icy mint.


The sweeter cartridges (Vanilla, Cherry, Chocolate, Piña Colada and Peach) are on the whole well done, but pretty much all of them don’t quite taste as strongly of their intended flavor as you’d like. They are all still enjoyable, but the lack of punch behind them turns what would be a positive – the delicious underlying flavors – into a frustrating negative. You puff away in the hope of getting a more satisfying hit of the flavor next time but consistently fail and are left feeling unsatisfied. Cherry is probably the best of the bunch for the sweet flavors – likely due to the fact that this one does come through strongly – but there are better versions elsewhere.


As mentioned earlier, the EverSmoke cartridges work with South Beach Smoke e-cigs, so there are more options than these available. They don’t have e-liquids or blank cartridges though, so you’re pretty much limited to disposable cartomizers. Overall, the flavors are better for vapers looking for a decent tobacco emulation or even a hard-hitting menthol, not for lovers of fruity and sweet flavors, and the options available might not suit those looking for a more customizable experience.




South Beach Smoke Battery ReviewThe battery on the South Beach Smoke e-cig was the primary focus of the improvements, so now they run at 4.2 volts, in comparison to the standard of around 3.7, which contributes to the impressive vapor production. If you use the extended battery heavily, it will run out after around four hours. In practice, this means that in normal conditions, it’s plenty for a full day of vaping. According to the marketing literature, the High Capacity battery offers between 500 and 600 puffs, which is obviously under ideal conditions (as it always is). We’d put this at 500, and you’d have to vape economically to achieve that. This is nit-picking, though, objectively the High Capacity option is an excellent pen-sized battery. It’s also very responsive, with no lag issues when you inhale and driving the atomizer (the small heater which converts the liquid to vapor) quickly and effectively.


The Standard length battery (which should realistically be referred to as “short”) doesn’t last as long, but can get you through an evening if you drain the main one while you’re at work. According to South Beach Smoke, this one is good for 300 to 400 puffs, but we’d put this one at the lower end of this range under ideal conditions too. Bear in mind that manual batteries generally run out 25 percent quicker than automatics. They charge pretty quickly though, with the smaller battery taking around two to three hours and the larger one taking up to four. The charger is the USB pen-drive style, with a multicolored LED light to tell you when it’s done. A wire would have been appreciated, since an e-cig sticking straight out of a pen-drive can be a little unwieldy. It’s also worth noting that if you have an older South Beach battery, you need a new wall charger if you upgrade to the newer SuperMAX ones.


Manufacturing and Warranty


The fact that the ingredients for South Beach’s smoke juice are made in the US serves as a stamp of approval for their quality. Although the batteries are manufactured in China, the quality of them isn't in question. There were no problems whatsoever throughout the testing period, and the general fit and build quality of the components allays any fears that this was produced on-the-cheap. South Beach Smoke clearly cares about putting out reliable and well-built e-cigs.


If there is any doubt, the warranty is impressively robust for anybody enrolled in their Home Delivery Program, offering a lifetime of replacements for any non-functioning components. This is a great deal in terms of warranty, but the Home Delivery Program does cost at least $33.20 per month (for 15 cartridges). This represents a saving of around 30 percent on the cartridges (plus shipping), but in most cases you’ll need more than 15 cartridges to last you month. You're free to cancel this at any time, and you can also change the frequency of your shipments and the number of cartridges you get to suit your needs. There are some advantages to having a monthly shipment of cartridges, but this option may not be right for everybody.


If you’re not enrolled in the Home Delivery Program, you get this same offer but only for a year. Of course, the warranty will not cover you if you've modified or otherwise misused the components of the e-cig. Overall, they’re fantastic in this department, although they do mainly look out for their repeat customers in the long-term. There’s also a 30 day money back guarantee in case you’re not happy with the e-cig on the whole.


If you're looking for high quality beginner starter kits and high performing vape pens, this list of the best vape pens for e-liquid is worth checking out. And if you're looking for something more powerful, this list of the best vaporizer mods offers suggestions for hard-hitting ecig mods.


Editor Rating

Packaging & Design5/5





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The South Beach Smoke e-cig is one of the best e-cigs you’ll find on the market, but there are a couple of issues which hold it back. The design is a little inelegant, with the grey logo on the battery making the entire thing look a little bland (even compared to its sister e-cig, EverSmoke), and the flavors are hit and miss. However, with the level of vapor you can expect, plenty of nicotine levels and a responsive battery, it’s still hard to fault overall as an e-cig. It’s definitely worth checking out other options, but you won’t be disappointed if you decide to go with South Beach Smoke.

    All User Reviews

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    Average Rating

    4.4 out of 5 stars
    1. Betty

      Poor service

      I have had so much trouble with this company that I will never order from them again. First, their website has no option for canceling a subscription (you have to call them) and they don’t seem to be well coordinated once you do talk to them. I called them to cancel 4 times and they continued to send me shipments (of the wrong flavor, mind you) and charge my account. Each time I called and they claimed to have it resolved. They did give me credits to my card but the inconvenience of struggling with them was astonishing. I wound up with stockpiles of menthol which is detestable in my opinion. I finally sent them an email threatening to report them. The people I spoke with by phone did not seem to be well trained. I switched to V2 and am satisfied.
      Why would a website not have a cancel option? Answer: to make it as difficult as possible to cancel. V2 does not keep your card number on file which seems much more honest to me.
    2. Gary

      Good Battery Capacity

      The size of South Beach Smoke’s high capacity batteries is just about perfect. Not too long, but large enough to last me a long time. Better in so many ways than others I have used before. I guess I’m kind of picky, and happy to have found an e-cig that fits me just right. As for everything else, I am really happy with how easy ordering goes, how fast they ship, and most of all, how great the quality is. And the prices are really decent, right along what everyone else is doing, so you’re getting a great deal b/c these work so much better. Thanks!
    3. Sheri

      Using for over 2 years

      I would give this product 5 stars, but their service is terrible. Even when calling a week prior to needing them, and living in the same state they ship from, they can’t seem to get prodcut to your door for 2 weeks without over charging. Same on them. People addicted to nicotine feel a need to have these products quickly. It’s not like they have loads of part numbers and inventory to choose from. This problem is repeatable. I has happened many times.
    4. Jake

      I got myself some of these for Christmas. Early new years order as part of my plans to give up smoking, well give up smoking the real things anyway. So far not bad. It took a bit of getting used to, and some of my friends think it’s a bit weird, but so far so goof!
    5. Stuart

      I use these everywhere, even at work since my boss doesn’t mind. When I finally caved and got a starter kit from South Beach, I realized I should have done it so much earlier. Their selection is unreal- I am not kidding when I say they’ve got something for everyone. I am happy with the way I did it, I feel like I was able to get a feel for them without losing any money, and then I got a huge kit knowing I’d like it. South beach Smoke has worked out great for me, and I am really enjoying them!
    6. Michael

      It’s been 2 years I am using SBS and all I can say is – I’m actually impressed with the product. The flavors are quite delicious!
    7. Andrew

      Big tobacco’ shot nothing on the big vape! When I got the 411 on Southbeach smoke I had to give it a go! The delux startr kit worked great and I got it with the blue flavor. Man, if you dig smooth, menthol-like flavor now you know which to get! And for the price? People need we say more.
    8. Simon Neville

      Heavy smoker and now officially a heavy vaper!!! I got my starter kit back in January, its been really great! Absolutely great what these helped me to do, its crazy. I’d recommend these 10 times over to any smoker who wants to quit and possibly still have the nicotine and the same feelings.
    9. Charles

      Pleasantly surprised since I started vaping. My chronic cough disappeared with a few short months and I am feeling so healthy. It’s a great feeling! I have liked using these too, it really feels like they put so much effort in to make them as similar to real cigarettes which makes them so easy to get into. I did not expect to go that well… having smoked cigarettes for 2 decades! Overall things go really smoothly, only a few orders have gotten to me a little slower than anticipated, but it’s not like SBS has any control over the post office! Shipping is fast otherwise, and the phone staff is friendly. Great, great e-cigs.
    10. Matty

      Great Taste and Affordable.

      I am really happy with South Beach Smoke! Long time customer, and still loyal to the core! This is a brand that has evolved a lot since the beginning and I love it, the batteries are so much more powerful than they used to be. They offer a great selection of flavors, most of which I think taste really good. They are really affordable, and they offer sales and deals all the time too.Love this brand!
    11. Jerry

      I am very happy with the products from South Beach Smoke

      I like that they are made for people who are beginners at this kind of thing, and still want a good experience. I am enjoying the flavors and how they work- they are a lot nicer than using cigarettes! They did not take me a lot of time to figure out either- I’m 63 and not exactly up on all the technology. But I am glad to be using these instead of traditional cigarettes, which are really not good for the body. I think it’s a great idea, I’m not getting younger, and really want to feel better than I had been- and these have helped in just the few weeks I have used them. Thanks!
    12. Emma

      So pleased with these e-cigs from south beach smoke! I used to use blus, but they are too overblown, they got too big and the products are way too inconsistent. I love the sbs seems to have great quality control, and the products work just the way the company says they will. Its a big deal to me, i hate paying for stuff that dont work! i am really pleased with the selection too. I dont need a brand to have 1000 different products, but the variety is nice. and SBS has great accessories, great starter kits and its not confusing to understand either on their site. No complaints at all- love them!
    13. Nancy DiTrellio

      Tons of vapor from the South Beach Ecig….I love it. Really like the flavors too, Chocolate is surprisingly awesome (maybe cause I’m a girl), Menthol is good and minty. Vanilla is very subtle but it’s good. Cherry is probably my least favorite. All the tobacco flavors are great.
    14. Bud Grauman

      South Beach smoke is a top notch ecig. Love the look and style, looks like a cig and doesn’t feel cheap and crappy at all. Best to try it out and if you like it (I think you will) get yourself on the refill plan so you don’t have to hassle with finding and ordering refills.
    15. Jerry Seacor

      A lot of people say these help them kick smoking…better than a patch. Heck, I think they are actually BETTER than cigarettes. Not all that poison and tar in the body, not all that smell. No dirty ashes around, no burning clothes. Ecigs rock and South Beach Smokes are the best ecigs.
    16. Sally DeLuna

      This is the only brand of electronic cigarettes I trust. The level of quality is all there, top of the line. I have not had any problems during my time with them and I am overall always happy. Thye are made for good performance, and that is what I like the most. I am happy the prices are not crazy and they do alot to keep it reasonable for people. This wasnt my first try with an e-cig brand so i know what i want- have had a number of bad experiences before. Glad to be with South Beach Smoke.
    17. Arnold Murphy

      Pretty good value for the money. There might be some cheaper ecigs brands out there but they feel cheaper too. The battery, the vapor and the flavor make the South Beach Smoke experience the best value.
    18. Elijah Matthews

      Good stuff all around. As for the cartridges, im all about the 16mg full strength- nice and potent and perfect for me having been a fan of full strength cigarettes in the past. When it comes to flavors- pach, peppermint, coffee are the ones for me, delish and sooo much flavor! accessories- you need them. make sure you have at least 2 chargers, i cant live w/o my USB or my car adapter. all around lots of options with SBS, good pricing and great customer support. E-Cigarette perfection.
    19. Avery Nichols

      I’ve tried the patch, tried gum, even tried hypnosis but nothing could help me kick cigarettes. Then a buddy gave me a few disposable South Beach Smoke ecigs, man it was like getting hit with a lightning bolt. These things are great! Ordered a starter pack a few days later and I’m loving life. These things are great and I highly recommend.
    20. Rob Ryder

      Always wonderful. I quit smoking and it was really rough. I didn’t start using them again but having SBS to use whenever I have crazy cravings. They soothe my nerves just when I need it most. Such a life saver. Definitely recommend these to everyone I know who smokes. A good value too.