JUUL Vapor Review

By Lindsay Fox Posted March 20, 2017

The JUUL costs $49.99, for a kit including the JUUL, a four-pack of JUUL Pods and a USB charger, which is fairly expensive for an apparently beginner-level device, so is it really worth it? Our Pax JUUL review puts the e-cig through its paces to find out.

JUUL PAX E-Cig Review
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  • Cool, sleek and unique design
  • Very easy to use – put the pod in the device and then vape away
  • Good battery life for a compact device
  • Tap the mouthpiece twice and the LED flashes green, amber or red to indicate remaining battery life
  • Nicotine salts (with a high concentration in the e-liquid) give a very satisfying hit of nicotine
  • Five flavors currently available, with more in the works
  • Charges in just an hour, with a unique magnetic connection from the charger to the device
  • Great vapor production for such a small e-cig
  • Ideal device for just-switching smokers


  • Flavors are a little disappointing
  • No choice of nicotine level
  • Pods are a little too expensive

Bottom Line

The JUUL is a great beginners’ e-cig: it gives a more satisfying nicotine hit than any beginner-level device I’ve tried, it’s unbeatably easy to use, it puts out a substantial amount of vapor and it recharges quickly. The flavors could be better, but overall it’s a fantastic option for smokers.
Price: $49.99

JUUL Vapor E-Cigarette Review

Juul Vapor E-Cigarette


The JUUL is an e-cigarette like you’ve never seen it before. With an appearance more akin to a USB stick than a combustible cig, and simple, beginner-friendly operation that separates it from the majority of devices on the market today, it looks like an ideal option for just-switching smokers or vapers looking for more of an inconspicuous way to get their nicotine.


The type of nicotine is another thing that sets the JUUL Vapor e-cig apart: where most e-cigarettes use free-base nicotine, the JUUL uses nicotine salts – the form found in tobacco leaf – intended to produce an unbeatably satisfying vape. Coming from Pax – who are best known for making, ahem, “loose leaf” vaporizers – the JUUL is a unique e-cigarette, to say the least.


The JUUL costs $49.99, for a kit including the JUUL vaporizer, a four-pack of JUULpods and a USB charger, which is fairly expensive for an apparently beginner-level device, so is it really worth it? Our Pax JUUL review puts the e-cig through its paces to find out.


JUUL Packaging and Design


JUUL by Pax - Unboxing - What You Get


The JUUL Vapor comes in a trim, understated white box, with two slide-out trays surrounded by a cover bearing a picture of the device on the front and all of the information about what’s inside on the back. One of the trays has two slots cut out – one with your JUUL vaporizer sitting inside and the other with the unique magnetic USB charger – and the other has four little windows displaying your JUUL pods, which are held in a plastic insert. There are also some basic instructions on the inside of the outer casing.


The design of the JUUL device itself is definitely interesting. It’s a rectangular device measuring about 9.5 cm tall with the pod attached, and is pretty much bare aside from a diamond-shaped window where the pod meets the battery and a JUUL logo and serial number at the bottom of the back side of the device. The only other design element is an LED light on the upper portion of the front, which glows white when in use, flashes white as you charge and can also be used to give you an idea of the remaining battery.


All of this combines to give the JUUL e-cig a definitively sleek appearance, and although it’s very unusual when set beside other e-cigs, I have to say it does look pretty cool overall. You might even get the occasional strange glance from other vapers, but it definitely has its own aesthetic appeal.


JUUL by Pax Instructions


It’s also very simple to put together and use. The JUULpods are partially covered by a colored cap, and you remove this to reveal the metallic contacts which connect with the inside of the device. You simply push this end into the opening at the top of the JUUL and give it a little push so it clicks into place. Then you’re ready to vape: just inhale from the mouthpiece in the way you would from a cigarette (but softer and more gradually.


Nicotine Levels


JUULpods Nicotine Content


The nicotine content of the JUUL pods is always the same: 5% or 50 mg/ml. Now, this seems like a huge amount of nicotine – at least twice as much as most other e-cigs – but this is one area where comparison with other devices doesn’t really work well with the JUUL. The different type of nicotine is one factor, but the design of the pods only allows 0.7 ml of juice in each one, and as a small device it obviously doesn’t make its way through juice in sub-ohm tank like quantities.


So the nicotine level should be thought of more in terms of satisfaction. This is one area where I struggle to be completely reliable because I don’t ordinarily use high-nicotine juices, but based on my experience – and trying out a few higher nicotine liquids to compare – the JUUL pods’ nicotine level offers a very satisfying hit of nicotine. It’s a little much for long-term vapers like me to use at length, but for a just-switching smoker it would be absolutely perfect.


Whether the nicotine salts really make a difference is hard to say, but I’d definitely say so based on my experience – it’s a more cigarette-like nicotine hit than you get with most e-liquids. I take it with me when I know I won’t have many opportunities to vape, because I couldn’t get such a satisfying amount of nicotine otherwise without turning myself into a portable fog machine.


JUUL Vapor Flavors and Vapor


JUULpods Flavor Review


The vapor production is one area experienced vapers like me would expect the JUUL Vapor to fall flat on its rectangular face. It has the size of a cigalike, and in comparison to modern devices, they just plain sucked when it came to vapor production. The JUUL, though, is pleasantly surprising. You shouldn’t expect mod-like clouds from the JUUL e-cigarette, but the vapor production is still substantial, and easily in line with eGo-style devices. For a smoker considering making the switch, suffice it to say that you won’t feel like the JUUL is a weak substitute in terms of either nicotine hit or vapor production: it’s really great on both fronts.


The flavors do let it down a little, though. When I received the JUUL e-cig, there were only four flavors available – Cool Mint (menthol), Fruit Medley (peaches, grapes and berries), Creme Brulee (vanilla cake, custard and crème brulee) and Virginia Tobacco (American tobacco) – and they’ve since added Mango, with more coming soon.


Juulpods e-juice flavors


The short version is that most flavors didn’t quite hit the mark. The Creme Brulee has a vague vanilla flavor with some possible hints of creaminess, the Virginia Tobacco has the moderately accurate but primarily foot-like, musty tobacco flavor you get from a cheap e-liquid and the Fruit Medley is dominated by grape, which is well-captured, but the other elements are lost in the mix a little, although you get touches of peach from time to time. The Cool Mint is a pretty excellent menthol, though – offering a sharp, cooling hit of mint that takes me back to my days as a menthol smoker.


The overall problem with the flavors is one of robustness. The flavors do come through, but they’re all a little muted, and are more comparable with the cartridge flavors you got in early cigalikes than the rich, multi-tonal “premium” juices dominating the market today. Don’t get the wrong idea, though – they were all definitely vape-able, and the Cool Mint and Fruit Medley in particular were quite enjoyable, but they were definitely the main disappointment of the whole package. The JUULpods are also a little expensive, at $15.99 for a four-pack, but this should last most users for four days, so it’s still much cheaper than smoking.


So for vapor production, it’s a big thumbs-up for the JUUL, but for the flavors it’s more of a cautious, “it’s enjoyable enough.” The flavors could easily be improved in future, though, and most smokers would probably enjoy the Tabaac in addition to the Mint and Fruit that did it for me.




The battery life on the JUUL vaporizer is limited by the size, but when working in combination with the high-nicotine liquids and satisfying hit from each puff, it’s actually not so bad at all. For most cigarette-sized devices, you’d have to pretty much chain-vape to get a satisfying amount of nicotine, but the JUUL e-cig can be comfortably used in little sittings more like a cigarette. The overall battery life for the average smoker is hard to estimate because I’d gotten enough nicotine from a handful of puffs at a time, but with moderate use I’d say it will last most users through a day of work.


The big bonus when it comes to battery life is the charging: the JUUL goes from being low on battery to fully charged within an hour. This is nothing short of excellent.


JUUL USB Charger


There are also some beautiful touches on the JUUL it’s worth mentioning. Firstly, the charger and the base of the JUUL are magnetized, so you can pretty much drop the JUUL into place to connect it up. You simply remove the cover on the charger to expose the USB connection and put the bottom of the JUUL into the slot (either orientation) to set it charging. The white light periodically gets weaker and stronger to let you know it’s charging.


The other nice extra is the battery life checking function. You gently tap the top of the JUUL e-cigarette (the mouthpiece of your pod) twice and the LED light will flash green, amber or red to let you know your charge level. It might be simple, but it’s a great little feature that I was very impressed with.


Manufacturing and Warranty


One thing that’s without a doubt is the manufacturing quality on the JUUL e-cig. It’s a simple device, but it’s clearly well-made, and everything works exactly as it should. The compact design and metallic body means it’s pretty sturdy, too, so you don’t have to worry about dropping it. You also get a one-year warranty when you buy the JUUL Vapor e-cigarette, so you’re covered in case anything does go wrong.


To find high quality vaporizer pens like the JUUL, check out this list of the best vape pens.


Juul Vapor Pen


Editor Rating

Packaging & Design5/5





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  The JUUL Vapor e-cigarette is a brilliant device for just-switching smokers or even vapers looking for something more compact and discreet to use when you’re out of the house. The flavors could do with some improvement, but they’re definitely passable, and with everything else the JUUL has to offer smokers – a substantial hit of nicotine in a very easy-to-use and portable format – it doesn’t detract from the overall offering. If you’re looking for something straightforward, satisfying, discreet and enjoyable to help you kick cigarettes, the JUUL really is one of the best options on the market. It might break the mold when it comes to e-cigs, but it does it extremely well.

All User Reviews

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Average Rating

4.0 out of 5 stars
  1. Duane Dugger

    Only works for about 3-4 weeks

    These work great at first but after 3-4 weeks they quit. My first juul quit working after 1 week of use then my second juul quit after just 3-4 weeks. Very dissatisfied with the longevity
  2. Melissa Ellison

    Horrible Customer service

    Horrible customer service! Purchased creme brulee pods from a local gas station. They were packaged correctly but the vape juice inside was clear and tasted like a chemical, nothing like any pod that i have had. It was really bad and harsh! I contacted Juul and they sent a return label. 2 weeks later and emails back and forth they said they were sending a replacement. But all the time, money, and having to buy another pack of pods, Juul just said sorry! No explanation of what it was I inhaled, no compensation for the money I spent, or not even a coupon! Almost 3 weeks since the initial contact and still waiting on my replacements! They could care less! Well, I am reporting the incident to the FDA and consumer awareness when I get back from vacation and leaving reviews everywhere I can because who knows what was inside those pods! All 4 were contaminated! No compensation, no explanation!! Crazy! I like my Juul and havent smoked a cigarette in 3 months but they treated me awful!
  3. Tino

    Non smoker loves Juul...!

    I don't smoke any traditional cigs. I was given a JUUL to try out...and I love it the taste and smell, and the cute device design!! So convenient!

    Can I, a non smoker, continue my journey with the JUUL ??
  4. Julie

    Needs a tracking device.

    Helps with quitting cigs, great flavors, but definitely needs a case and or tracking device to set up with my cell phone. Because I have had to buy like 8 of these.
  5. Tori Ann

    Amazing design and very satisfying

    Very satisfying
  6. Suze

    Good, not great

    After years of being ripped off by shoddy Blu products, I switched to Juul. I love how easy it is to carry around and to charge. But some of the pods simply don't work at all, which is really disappointing given how expensive they are. The pods that do work, however, are very satisfying with a strong throat hit. Still don't know if I'll stick with Juul - they need a more consistency with the pods.
  7. Joyce

    Quit smoking and start vaping

    Vaping seemed so confusing with coils, cartridges, atomizers, and various mods etc. I was tired of smelling of cigarettes, worried of the effects of second hand smoke, and tired of pausing my life to smoke an entire cigarette. I've smoked for 20 years and tried countless time to quit. Vaping seemed like a better alternative but needed something easy and with a high level of nicotine. Juul was the perfect answer for my quitting needs. Cartridges are little pricey but cheaper than analogs. I love the fact that juul is small and fits in my pocket or available for stealth vaping. My clothing and car no longer smells of smoke and easy to enjoy in public. Some cartridges have a better connection but easily fixed by creating a seal over the hexagon shape to reconnect and pull through the vape. If you want to quit smoking and start vaping you NEED to try this product.
  8. Joshua L.

    Best e-cig for smokers

    As a 20-year smoker I find Juul to be really satisfying. It definitely "hits the spot" for me in terms of calming my nicotine urges and giving me the same pleasure of smoking. I tried other e-cigs like Vuse and Blu but none of them cut it for me. If you're trying to cut down or quit smoking I'd definitely recommend Juul. Their flavors are not amazing (I'd give them 8 out of 10) but a) it tastes a lot better than cigarettes and b) I tend to not mind the flavor after a while.
  9. Kevi

    When it works, it's great

    It is great when it works it's the best. And then there are the times when it does not charge or it leaks or you have to keep squishing the cartridge to try to make the connection. My hard time with it is expecting it to work the same every time
  10. Annie

    Simple to Use

    The Juul is simple to use cause isn’t like other more complicated vape kits that will require you to replace your coils or fill the tank up with e-juice. The Juul is meant for those looking for a no-hassle pod vape and I can see it being very appealing to a lot of newbie vapers for this very reason.Performance as good as other Pax products.
  11. Paul Stevens

    Love the new Mango flavor

    Using juul for a few months and don't have many complaints except that their flavor profile could use some improvement. Personally not a fan of their fruity flavor but tobacco and menthol is spot on. Just got to try their new Mango flavor ...it's become my all-day vape for sure, even though I'm not a big fan of tropical flavors. I wish they added couple of more flavors for variety but the ones they already have get the job done. Depends on preference I guess.
  12. Connie F

    My favorite e-cigarette

    Juul is not as fancy as hardcore vaping mods but it's super simple to use and maintain. I find the vape mods too complicated to use and get tired of having to constantly deal with leakage, changing coils, refilling e-liquid, etc. Mods are great for hobbyists but I personally prefer simple devices that get the job done. My only criticism of Juul is that they don't have lower nicotine levels but everything else is great.
  13. David

    The iphone of vaping

    Doesn't come cheap, but simplicity and consistent draws with the best nicotine hit out there!
  14. Kevin Evans

    Awesome flavors, easy to use

    I've been vaping for almost 3 years and tried tons of e-cigs (eGo mods, Joyetech, iTaste, etc.) I prefer something that's easy to vape without the need for any maintenance. Juul is so far my favorite e-cig. Not a big fan of their mint flavor but all the other ones are great!
  15. Thomas K

    Best thing ever

    I work all day and take Juul with me everywhere. It's convenient to carry around, vapes really good, and battery lasts me 1-2 days. I wish they offered more flavors but what they have is pretty good so far.
  16. Carl

    Best e-cig on the go ever!

    This is the best device I've ever tried for on the go vaping. So simple, so easy I just can't stop using it. It does have the downsides of non-refillable pods, but I do like their mint and brule flavors a lot.
  17. Beth

    Love the simplicity

    Been using my juul for over a month and I gotta say the simplicity of it makes it fun and easy to use, especially when I'm at work or on the road. They only have a few flavor options but all of them are great for all-day vaping. I only wish they made more tobacco flavors.
  18. Karen

    I Don't Understand The Positive Reviews on This . . .

    on YouTube, Reddit, etc.

    Everyone talked about the "throat hit" I get ZERO throat hit and minimal vapor and I'm nowhere NEAR a cloud chaser, don't use Sub-Ohm stuff, etc. I currently use an eLeaf 30W with "Smileomizers" from Vapor4Life with Halo Tribeca.

    I was set up for the mediocre flavors and thought I'd live with them because of this great throat I was going to get. NOPE - try this out at a vape store before plunking your money down on this NON-REFUNDABLE pathetic vape.
  19. Joe Blow

    Needs improvement

    The flavor is good but leaks too much, doesn't charge right, switching to something else.
  20. Zach

    Great for quitting!

    This is an awesome device that has helped me quit smoking for going on two months with no cravings for cigarettes. The only problem I’ve had is leaking pods which causes bubbling and a bit of juice in the mouth -.- But it is easily remedied by not hitting too hard on a new pod and intermittent cleaning of the pod and device with a q-tip or tissue when vapor cloud starts to dwindle. Have tried a few ecigs before and went back to smoking but this one has got me headed towards quitting or possibly more serious vaping. Highly recommend for those looking to quit smoking traditional cigarettes!