Vapor Couture Review

By Lindsay Fox Posted August 21, 2012

Vapor Couture is the female-friendly imprint of V2 Cigs, and whilst the vapor production is in line with what you’d expect from the main brand, almost everything else is a disappointment. The style may appeal, but the substance is lacking.

15 %
Coupon code:


Editor Rating


User Rating


39 User Reviews »


  • Stylish e-cig with fashionable accessories
  • Great vapor production – rivaling V2 itself
  • First e-cigarette brand for women
  • Charges quickly
  • Warranty good for five battery replacements


  • Poor battery-life
  • Limited range of flavors
  • “Matching” battery & cartridge is questionable

Bottom Line

The female-centric imprint of V2 packs the same vapor production, but the similarities basically end there. The limited flavor selection is disappointing, the “fashionable” style is ripped straight from a Louis Vuitton handbag and the battery life is inadequate. Vapor and some faux-trendiness; nothing compared to V2 Cigs.
Price: $39.95

Vapor Couture: Our Expert Review

Disclaimer: You must be of Legal Smoking Age to buy and/or use Vapor Couture products.


V2 Cigs’ subsidiary brand Vapor Couture is an e-cig manufacturer with a difference – it’s designed exclusively for women. Cynics may argue that the creation of a dedicated women’s e-cig brand is redundant, as V2 Cigs’ products are hardly male-oriented – being uniform in color and boasting plenty of fruity flavors. However, it’s impossible to deny that Vapor Couture has brought fashion into the mix, taking the e-cigarette from a basic nicotine delivery system to a stylish accessory.


One of the main things that will endear Vapor Couture to female smokers and vapers is the illustrious partner. V2 Cigs – arguably the leading beginner-level e-cig on the market – Vantage Vapor and Vapor Couture are all manufactured by VMR Products. The company was founded in 2009 and aims to offer unparalleled quality, as well as continually innovating and propelling the industry into the future. For Vapor Couture, the “hook” is clear: slim, feminine and fashionable e-cigs with consistently reliable quality. Whether this is enough of a draw remains to be seen, however.


The Deluxe Starter Kit comes with two automatic batteries, two five-packs of flavor cartridges, USB charger, wall adapter, clutch bag and charm bracelet. For a more affordable introduction, the Entrée Kit ($39.95) comes with one rechargeable battery, one disposable, USB charger and six flavor cartridges. Is it all superficial nonsense, or has Vapor Couture managed to blend fashion and e-cigs into something bigger than the sum of its parts?


Packaging and Design


The Vapor Couture Deluxe Starter Kit is mainly contained within a sturdy box complete with magnetic closing clasp. It’s enveloped within a white cardboard sleeve, which bears the gold Louis Vuitton-esque logo and the accompanying pattern. Underneath this, the purple box contains two slim-line e-cig batteries and two boxes of flavor cartridges. The USB charger, wall adapter and accessories come loose, the former two crammed into a branded box. The Starter Kit creates the stylish feel right from the start, although you may be left wondering how they haven’t been sued by Louis Vuitton for the blatantly copied design.


Vapor Couture E-Cig Starter Kit Review


The e-cigarettes themselves are slim-line, two-piece models with a light-up crystal design for the tip. With style a paramount concern, the batteries are available in White Signature (the “signature” being the Louis Vuitton-style logo pattern), Deep Purple, Brushed Platinum and Rose Gold. The cartridges are also available in these colors, meaning you can match up your battery to your cartridges or create combinations of different styles as you choose. Although this sounds elegant and stylish, in practice it doesn't always work out. The White Signature cartridges actually have a grey, faded background which contrasts fairly sharply with the crisp white battery. The pattern also looks like it’s been partially rubbed off, so you're left feeling like you have a premium e-cig battery with a knock-off, market stall cartridge. The term “matching” could only be used fairly loosely. The slim-line design is undeniably feminine, but the solid color cartridges are much better in terms of appearance than the White Signature.


Nicotine Levels


Although V2 Cigs now offer five nicotine levels, you're limited to four when it comes to Vapor Couture, Zero, Light (6mg), Medium (12mg) and Full (18mg). A 24mg option would have been useful for heavier smokers (since it’s been added to V2, this omission is even more striking), but it isn't likely to cause much of an issue for the majority of users. For smokers who consume more than 20 a day, however, a stronger option would have been ideal – especially in the initial transitional month.


Flavors and Vapor


The vapor production is without a doubt the best element of the Vapor Couture e-cig. It’s made by the same people as V2, and the density and volume of vapor is equivalent to the more established brand. With a couple of priming puffs, you can expect levels of vapor easily comparable to a tobacco cigarette, so it’s extremely unlikely you won’t be impressed. You get a good throat-hit too, so from the vapor point of view it mimics the feeling of smoking very well. Even without the introductory puffs to heat the liquid, you get more than enough vapor to satisfy you. This is all the more impressive given the slim-line batteries, but the additional length means that they still pack a punch.


The flavor profile is unfortunately much worse. Originally there were only four flavors available through Vapor Couture (and the thinner threading means that cross-compatibility is not possible), but two more have since been added. Although the new flavors improve the situation marginally, there still isn’t very much variety considering the fact that two of them are tobacco flavors. The Rodeo Diva is an American tobacco and it’s somewhat comparable to the V2 Red cartridge. The Bomb Shell, Turkish-style blend has a strong flavor, which may be good for dedicated Turkish tobacco lovers, but I found it too unpleasant to even vape for the equivalent of a single cigarette. I would put this down to personal taste, but ordinarily I can vape Turkish tobacco flavors for much longer than this, despite not being a fan on the whole. The stand-out flavor for me was Fresh Mint – a menthol flavor that isn't overpowering to vape. The Passion Fruit was promising but not robust enough in taste to really hit the spot.


The two new flavors are Strawberry Champagne (which sounds like an excellent and unique offering) and Arctic Mint. We didn't get these to test, but based on the relatively poor selection that was available previously it’s likely these are more up to V2’s standards. However, unlike with V2, e-liquids aren’t available for the Vapor Couture flavors. Accordingly, you can’t buy clearomizers like you can with V2, leaving the brand feeling a little orphaned and poorly-catered to in comparison.




The slim-line design of the battery is its undoing, because it means you’ll need to charge it more often than you might like. It lasts between three and seven hours depending on the level of use, according to the manual, but in practice it runs out after around four hours of moderate to heavy use. If you’re going out to work, I’d advise taking a spare battery along with you. Charging is relatively quick, but the pen-drive style charger (which would have been better with a wire, like on the V2 charger) seems almost hastily-constructed, without as much as a hole for the LED light. Instead, the charger glows red as the internal light tries to break through the opaque plastic, switching to blue when the battery is refilled. It works as expected, though, screw in the battery and plug into a USB port until it’s done.


The flaws in this area hit right to the heart of the issue with Vapor Couture. The battery is slim to make it feminine and appealing to the intended market, but this is at the expense of one of the core features of an electronic cigarette. I like the dainty battery, but the reason I'm using it isn't because I’m looking for a new fashion accessory, it’s because I want something to fulfill my nicotine cravings consistently and (preferably) enjoyably. There didn't have to be a trade-off between style and substance, but here there certainly is.


Manufacturing and Warranty


You'd expect nothing less from the manufacturers of V2 Cigs, but you can't knock the build quality of the e-cig. Everything is designed by US engineers, and the quality control at the assembly plants is rigorous. In addition, all of the liquids are submitted to chemical tests to ensure consistent nicotine content and minimize any impurities. You can get the specific batch report for your cartridges for free using an online form and the batch number you’ll find on the packet. I may have my gripes about the product as a whole, but this is an excellent trust-builder in terms of nicotine and chemical content, and there were no issues whatsoever with the manufacturing through my testing.


The warranty is exactly the same as the one offered through V2, a lifetime offer good for a maximum of five replacements for batteries or other electrical components. You aren't covered for cartridges and it doesn't apply if you've altered or misused your e-cig, but overall it’s a robust warranty. The limit on replacements is a little irritating, but it’s an understandable restriction to avoid abuse of the system. Plus, the chance you'll receive five defective products is slim to non-existent given the rigorous quality checks.


If you're looking for starter kits that are more advanced, see our list of the best e-cigs and best vape pens for this year.


Editor Rating

Packaging & Design3/5





Visit Site


The main thing Vapor Couture markets itself on is the fashion element, but in reality it’s woefully executed. The slim e-cig is cool, but the designs are either plain colors or make you feel like you’re infringing on someone’s copyright. With a disappointing battery-life, limited flavor options and an almost cringe-worthy crystal tip, the only saving grace is the vapor production. In short, unless being able to accessorize in one of the most redundant ways possible is absolutely vital to you, you’ll find something much better elsewhere (plenty of other e-cigs look cool and some have unique battery skins too). You’d even be better off with another e-cig from the same manufacturer, strangely.

    All User Reviews

    5 star


    4 star


    3 star


    2 star


    1 star


    Average Rating

    2.0 out of 5 stars
    1. Vivian Billy

      Great Concept And Product, Fix the Problems

      I was really captured by the slim design and light up jewel tip. I ordered my kit, don’t remember which one. One battery, charger, 5 Fresh Mint and a sampler pack of 6 cartridges. I couldn’t get updates on my order status, just that I had placed an order and one when it was shipped. It took about 18 days to arrive. My battery charged right away quickly, the fresh mint was great. I have recharged my battery at least 15 times, but I recharge often and don’t let it go completely dead. I have experienced the juice going in my mouth with one cartridge, which was unpleasant and disappointing. I also noticed the cartridges don’t last as long as the “one cartridge is the equivalent of about one pack of cigarettes” as advertised. However, I liked the product so much I ordered another upgraded kit with 3 batteries and the portable charge unit and extra Fresh Mint cartridges. I’m awaiting the arrival of this kit. I hope all the negative things I’ve heard don’t happen to the extent mentioned to my new kit. I had hoped the problems I encountered would be fixed by the company as soon as problems arose and the products would be better and better. This company has so much potential to target and keep the repeat business of female smokers who want a stylish accessory and a safer alternative to regular cigarettes. Please Vapor Couture, fix your problems, reimburse and make right with unsatisfied customers and get their business back. Companies that listen to their customers and fix problems quickly will succeed. It sounds like you have the potential to be a very successful company, but you have people running it who are ruining your business.
    2. Amanda

      Terrible Company - Be aware!!!

      The starter kit I ordered was great – for one week then the battery broke (unfortunately a day after I ordered my second kit). It won’t charge after 5 days of use! The first kit included 5 cartridges of which one was defect/not working at all. I complained about this defect cartridge with my second order and asked to have it replaced. I received no answer. So I clicked the “Return Item” button and still nothing!!! I tried contacting them through the live chat and by calling but no one ever answers. It is like no one is working there!!! My second order apparently shipped 3 days ago. I am very dissatisfied with this company…
    3. Arlene Agnes

      Pretty on outside but ugly on the inside!

      My problems with these e-cigs are EXACTLY the same complaint regarding the batteries. In fact I think that they just keep recycling the same bad batteries. Their shipping is very slow and the customer service is horrible. It’s a shame because I love the taste of the cartridges and the slim design of the battery. I have been a V2 customer for two years and have sent many referrals to them but no more. Shape up V2!
    4. Katie

      Still waiting for my order

      I placed my order for the L’essentiel kit on Nov 27th and they deducted my account on the 1st of Dec. I got an email saying my order was awaiting shipping Nov 29th and I haven’t heard anything since. I have tried to call the 1-877,number to no answer, I have tried chatting and no representatives are ever available. I have sent an email and a message via chat & have heard nothing back. I think I’ve been robbed by Vapor Couture.
    5. Deborah Kemp

      I Love My Vapor Couture

      I found the Vapor Couture line after starting with the V2′s. I’m so glad I got everything before reading these reviews otherwise I might of missed out on my favorite ecig. I have at least 3 of each color of the batteries, and I’m happy to report I’ve never had a problem with any of them. They do need to be charged more frequently but that’s the price I pay for style (and I don’t mind a bit). I always carry 3 or 4 fully charged ecigs with me and have never found myself without battery to use. I’m 100% happy with Vapor Couture and will be a customer as long as they continue to deliver.
    6. Pam Kaufman

      They said the battery was a life time warranty…right. Only if I order every 3 months. Spent over $200 and have LOTS of menthol ends and no battery, nice. Expensive lesson.
    7. Susan

      The review below sums it up.
    8. LSmith

      Vapor Couture customer service is VERY POOR! I ordered 5 disposables first. I was relatively happy with the Arctic Mint. I ordered a Passport Kit and a 20 cartridges…then the fun began. I had a dead disposable so they sent me a replacement which took a week and a half to arrive. Upon arrival, I took a puff of the replacement and got a MOuthFUl of Burning Arctic Mint liquid in my mouth. Then while both my cartridges and starter kit were ordered on the same day, I received my cartridges within 7 days but it took 17 days for the starter kit to arrive. when i reached our to vapor Couture for a remedy they had the attitude that there was nothing that they could do… they wouldn’t even entertain the idea of extending themselves in any way to fix the situation. Once my kit FINALLY arrived, the portable charging case did not work. I never did receive a replacement disposable for the second bad one either. And despite the defective product I was told that I would have to pay to ship the item back. I am do DONE with this place. Vapor Couture customer service is VERY POOR!
    9. Lisa

      Look cool but you'll get BURNED on the purchase!!!

      I purchased one of the disposables at a store and it didn’t work. Where I purchased sells a high volume of tobacco products and unless a receipt is requested you won’t get one. I tried to contact the website about my defective product and was told that nothing could be done. I was on a live chat and I asked if there was someone else I could contact about a defective product and I was told there wasn’t and they just ended the chat. Nice company. I would advise anyone never to purchase these EVER!!!
    10. CHARITY


    11. DaisyHair

      Just Absolutely Rediculous!

      I am extremely unhappy with this company. I ordered the $99 kit and a myriad collection of 5 sets of cartridges. Yes I was excited and should have just kept it at the kit which came with one set of cartridges but I was sure I would love the ecig and stocked up!
      What a mistake. I am on my 4th replacement battery (one did not work out of the box) and each time I am sent one.. it comes just thrown in the package. Why would it not have it’s own package? Is this how they come when you order and pay for a replacement battery on their site?
      I am convinced they just resend out other returned dud batteries.
      I was sent a free one time use ecig in one of my various “replacement” battery packages and the “FREE” one time use ecig, right out of the package DID NOT EVEN WORK.
      On one of my various phone calls with this company they tried to convince me it must be my wall charger but I assured them it was not as one of my batteries was still charging.. they sent me one anyway. Nice right? an extra wall charger would be convenient.. BUT they sent a European wall charger!
      I guess I am lucky I have one battery that still charges as I have 4 packages of cartridges to use up.
      This company is just ridiculous. Good Lord just save your money.
    12. DeVereauxe

      Don't believe the hype!

      Please don’t believe all the hype regarding Vapor Couture e cigarettes. Vapor Couture knowingly sells defective products to consumers. Yes, the batteries are pretty and elegant to look at. They just don’t work. Neither do the chargers. They’re defective right out of the packaging. The flavor carts are pleasant when they’re not dried out. The cartridges burn up quickly. The batteries get too hot and burn the lips. Vapor Couture also deletes all of the negative reviews from their website, while selectively displaying top positive reviews. That’s deliberately deceptive to their consumers. Their products are sub par and overpriced. I’m sorry I wasted so much money on merchandise that is useless. The parent company, VMR should really do better than this regarding the quality of their product brands (V2, Vapor Couture, and Vantage Vapor). Maybe I’ll switch to V2 (VC’s counterpart) or just try another company altogether, like V4L Vapor4Life.
    13. Dinah

      Have 6 Batteries, None Work!

      First let me say, I am a nonsmoker who likes the taste of these when I am
      having a cocktail. So they have not been overused. I charge them and they last for maybe
      1 puff. I had 4 that did not work, ordered 2 more thinking it was maybe me doing something wrong. The 2 that I recently ordered worked for about a week. Now nothing.
      Too bad, they look real chic, tastes good, just wished they would work!
    14. jodi parker

      Not worth the hassle!

      NOT WORTH THE MONEY OR THE WAIT! I actually switched from V2 to Vapor Couture thinking I would enjoy a slimmer lighter cig. What a waste of time and money. Nothing works! Batteries, portable charger, and a wall charger all delivered defective. Customer Service was helpful at first but when I requested a new kit, I was denied. Instead they sent me replacement items which, you guessed it- didn’t work either! V2 is such a highly recommended company, one would think they would put out a working product with their sister company. I hope my 30 days isn’t up because I will be calling to return everything tomorrow! So much for quitting smoking in the NEW YEAR….Love the slim and pretty E-cig but It’s not worth a damn if it doesn’t work!
    15. Jennie

      Hello all,
      If you have cartridges that can not be returned from VC, the 777e-cig Ladies series batteries work on the VC cartridges. The 777 batteries are holding up just fine as well. Very happy with 777!
    16. cindy schultz

      They look great and wished they would work. These are way too weak and good luck getting one drag.
    17. Elise

      Taste great. Look cute. Awful quality.

      I’m now on my 3rd set of replacement batteries, and my second charger. The new replacement batteries came quickly, with good customer service, but straight out of the box the batteries will not charge. I’m past my 30days for a refund, so I just keep hoping the next set of replacement batteries will finally work properly and i can at least smoke the cartridges I have already purchased. I’m moving on to a different brand- don’t waste your money on this product even though it looks and tastes fantastic. Not worth all of this hassle.
    18. Jennie

      Don't waste your money or time

      I have had them send me 5 replacements for my 2 original batteries and none have worked. Now I have 5 boxes of cartridges that I can’t use and I can’t return. Does anyone know of a compatible battery?
    19. Nicki

      Poor Customer Service

      I recently quit smoking but have been feeling myself craving cigarettes more and more recently. Because of this, I decided to look into e-cigarettes. I was excited when I discovered Vapor Couture, but I wanted to make sure that I did my homework on the product before I forked out that much money. After reading and watching reviews online, I finally made a purchase. I purchased 1 Entree Kit in rose gold Passion Fruit (which comes with 1 battery, 1 USB charger, 1 disposable e-cigarette, and 6 flavor cartridges) and 1 pack of Strawberry Champagne rose gold cartridges. I used their free shipping with that order and it was shipped on a Tuesday morning and arrived the following Saturday. So that’s free standard shipping and it took 5 days, which is typical. I was so excited to finally try VC and was very, very disappointed when I opened my package and only found 1 pack of rose gold Strawberry Champagne cartridges and 1 pack of rose gold Passion Fruit cartridges. I immediately called the Customer Service number listed on the web site and spoke with a representative. Now, the customer service rep did apologize several times and I was put on hold twice for about 7 minutes each time so that he could “find my account.” Does it really take that long? When he came back on the line, he apologized for the wait and stated that he had put in a new order for a complete Entree Kit to be shipped to me. Unfortunately, this would have to happen on Monday. I asked if there was any way that they could upgrade my shipping so that I could receive it faster and he told me no. Now that is what really bothers me. So I would have to wait for 5 more days to receive my correct order. Well, today is Monday and I did not receive an email telling me that my new order had shipped. I went to the VC website and used their online Customer Service Chat feature, which I think is pretty cool. I explained to the rep via the chat window about my problem and that I just wanted to verify that my new order had been shipped. It took him about 7 to 10 minutes (I wasn’t timing him) and he finally tells me that there had been a “problem with the system” and my order had not gone through. So now I’m getting pretty annoyed. The rep then says that he has put in a new instruction to send me the order and that I should be getting an email within the next 24 hours telling me that it has shipped and that if the email doesn’t come that I am to contact them right away. (Duh, like I wouldn’t.) He even tells me that he has put my order on “Priority” shipping. I ask how long it will take to arrive and he says 5 to 7 days. So basically it will take the same amount of time as the free shipping option. Where is the “priority?” I explain that this is the second time that the company had made a mistake with my order and I asked if they could ship my order using either the 3 Day or overnight shipping option. Again, I am told that they will not upgrade my shipping. So now I’m pissed. I then ask the rep if he could verify exactly what was being sent so that there wouldn’t be a third error with my order. He tells me that a rose gold Passion Fruit “Express Kit” and 1 rose gold Passion Fruit disposable e-cig. I ask him if a “Express Kit” is the same thing as a “Entree Kit” and he replies “It’s what you ordered.” To me, this sounds like a very snotty reply, which is saying something seeing as how this is via web chat and not by voice. But no, I did not order a “Express Kit”…..I ordered an “Entree Kit.” The site doesn’t even have an “Express Kit!” And a disposable e-cig comes with the Entree Kit….so does that mean that I am getting an extra one for free? I’m confused. If I am getting a second one, then cool. But overall this shows me that 1) VC will not upgrade your shipping even when they make a mistake with your order….twice, 2) their Customer Service representatives are rude, and 3) their Customer Service Representatives do not have a decent knowledge of the product that Vapor Couture is selling. The representative was very quick to end the chat session, which closed out the chat window. So now there is no way for me to show that he was rude and no way to show that I was told that my new order would be shipped. Nice way to cover your tracks, Customer Service. 24 Hours have not passed yet, so I am still waiting to receive the email saying that my *hopefully* corrected order has shipped. I’ll be sure to update this site when either my order arrives and I finally get to try VC’s product or the company makes another mistake and I have round 3 with their so called “Customer Service Department.” But I got to say, thus far I am not impressed and after reading so many reviews I really expected more from Vapor Couture and it’s parent company, V2 Cigs.
    20. Mary

      I love the vapor production and flavors, but unfortunately I’m having the same problem as a couple of the other gals here. Something must be going horribly wrong with VC’s battery production in recent months. I’ve purchased two kits: a Deluxe Kit to start and then an Essentials kit to get 2 more batteries and a second charger, as well as more carts. Less than a week after I received the first kit, one of my original batteries flaked out on me and stopped taking a charge. I called and customer service was great about offering an immediate replacement to be shipped out via priority mail. Because I was so happy with the overall product and I assumed this bad battery was a one time glitch, I ordered the Essentials kit in that same phone call. I haven’t received my replacment battery yet (been 4 business days) but got the Essentials kit today. When I (very excitedly) went to charge the two new batteries, I was shocked and disappointed because BOTH of them were defective, right out of the box. They did the same thing my previously broken battery from my first kit did… the charger just flashes back and forth between blue, pink and red, the LED tips flash on and off the whole time and the batteries don’t charge a single bit. So, I called customer service right away and they again apologized and this time the rep told me that the batteries could be a bit delicate and could be easily damaged in shipping, but they would be send me two replacements, again via priority mail. If these and the previous replacements don’t work (if I ever receive them, that is) I am sad to say that I’m done with VC (V2 Cigs in general, actually) and shipping it all back for a full refund. (it hasn’t been 30 days since even my first purchase, so I sincerely hope they’ll do right by me and honor their money back guarantee for both kits) I so wish this wasn’t happening, because I really like the products and the customer service staff is excellent. BUT what good are great tasting carts that have excellent vapor, if the batteries you need to use them with don’t work? I hope V2/VC does something about this obvious problem. It could ruin what seems to currently be an excellent reputation.