Philip Morris In Pursuit of Electronic Cigarettes
By Ecigarettereviewed Posted August 21, 2012
Giant tobacco company, Philip Morris International, announced its intentions to join the Electronic Cigarette industry this morning. Since the tobacco company is under a lot of pressure from non-stopping regulations, Philip Morris foresaw an opportunity to join the game in the E-Cigarette industry.
This move can save the e-cigarette industry. Philip Morris, with billion dollars of revenue, has the power to take some of the pressure off the smaller e-cigarette companies, and therefore, creating room for expansion.