Philip Morris In Pursuit of Electronic Cigarettes

By Ecigarettereviewed Posted August 21, 2012

Philip Morris Announces E-Cigarette PlanGiant tobacco company, Philip Morris International, announced its intentions to join the Electronic Cigarette industry this morning. Since the tobacco company is under a lot of pressure from non-stopping regulations, Philip Morris foresaw an opportunity to join the game in the E-Cigarette industry.

 

This move can save the e-cigarette industry. Philip Morris, with billion dollars of revenue, has the power to take some of the pressure off the smaller e-cigarette companies, and therefore, creating room for expansion.

 

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